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Link building is a practice that has been in effect for a number of years on the Internet. It is the process of putting a link on your website that goes to someone else’s website, or someone puts a link on their website that goes to your site. Not only do links bring traffic from […]
Continue reading...SEO companies can do wonders for your company, helping you boost your rankings on search engines and earning you more visitors to your website. In today’s world that revolves around the internet, more and more SEO companies are starting to appear, but not all are created equally. Before hiring one to promote your brand, you […]
Continue reading...Every company wants their website to appear on the top of the search engine rankings as this is some of the best advertising your company can get. Most business owners are aware of SEO or search engine optimization strategies, but it can be hard to stay up to date on the latest trends. Since search engine algorithms have dozens of minor changes every year, it is crucial to occasionally look into the top tips as a way of ensuring you aren’t using outdated methods. By staying on top of the current SEO trends and methods, you can give your website the best chance of appearing on the first page of search results.
Remember that Google recently started using mobile friendliness as a ranking factor for their search engine. This makes perfect sense as more and more consumers are browsing the web on their smartphones or tablets. By offering a mobile experience that is simple and enjoyable, you will get more revenue and increase conversions. It will also help to boost your search engine rankings. If your website doesn’t already have a mobile-friendly version, then now is the time to make one.
More people are using voice search functions on their phones instead of typing out their questions or searches. This helps them save time or simply allows them to multitask. The result is that if you want to maintain your high search rankings across all platforms, you need to make sure your keywords are in the form of phrases that are likely to be used during voice searches.
It may seem odd to most people who have worked with SEO for a long time, but keywords aren’t as crucial to your rankings as they used to be. Google’s algorithms have improved and now they can even infer meaning. This means that instead of having to include a given keyword in your article multiple times, you will be able to boost your rankings for that particular search if you only include it once and are sure to convey the semantic meaning. This means that you no longer need to feel obligated to include the keyword right in the title or within the meta description.
If your goal is local SEO in 2016, then you need to be sure to use direct data. This direct data on the search engine results pages leads to the need to include all of the relevant detailed information about your company. Otherwise, you are less likely to be included at the top of the list. When setting up your website or listing on a search engine directory, include as much information as possible, such as location, phone number, a basic description, services, prices, and anything else that is relevant, such as a restaurant menu.
Whether a visitor sees your website on their mobile device or computer, you want to make it easy for them to find exactly what they want. By organizing your website in an easy-to-understand manner, you can boost your rankings and provide visitors the information they want quickly. Be sure to include some crucial pages on your website, such as the contact page, sitemap, privacy policy, and about us. Go the extra mile and make your permalinks clean and relevant to the page’s content.
As was true for the previous years, generating quality content is one of the most important tips for SEO in 2016. Your goal should be organic success and this requires creating content that is truly useful to your website visitors. The days of simply throwing a keyword into an unrelated article are long gone and probably will never make a return. Instead, Google and the other search engines look at keywords as well as the quality of the page in question. If users are able to truly use your website’s content and interact, you will get a higher ranking.
Several years ago, writing an article that was several hundred words was considered long. Today, however, you need to write longer articles than this if you want to see impressive changes to your SEO. Experts suggest you write articles that are between 1,200 and 1,500 words as they will do better in searches. People are starting to prefer these longer, more informative articles and Google has figured that out and adjusted their algorithms appropriately. Just make sure your long-form content isn’t boring by using images, bullet points, and subheadings.
There is no problem with using stock images on your articles and website, but may get better results if you work hard to create unique ones. If your website is the only one with a particular image, it will stand out from the crowd. It will bring you more attention, especially considering that the average stock photo can be found on at least hundreds of websites.
This year, remember that not all SEO efforts need to be directed to your website itself. For the best results, you need to use off-page SEO as well, including social media engagement. If you don’t already have an account on every popular social media platform, you need to make one right away. Also, take the time to ensure that the social media accounts are constantly updated and used to interact with potential clients on a regular basis. Keeping the conversation going spreads your brand name as people see your interactions with others and want to learn more.
Pages dedicated to questions and answers as well as forums also remain important for SEO this year. Look at question and answer websites to see which questions are related to your industry and seem to be popular. Then, provide a detailed and informative answer, including a link to the website at the end. This not only gives users the chance to learn about your company and knowledge base, but it also provides backlinks. You can do the same thing on forums related to your field. Use forums to build up a relationship with the community and answer questions. You can even provide relevant advice in these forums.
Sources
https://www.ama.org/publications/MarketingNews/Pages/seo-rules-2016.aspx
http://funnls.com/2015/12/14/seo-2016/
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