Keywords

Keywords play a very important part of SEO, thus it is called "Key" words. It is essential research to discover the keywords for the industry in which your business would like to dominate in the internet rankings. Keyword research is actually of first step in a good SEO campaign.

Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyphrases are the words or phrases on your website that match these search terms when the bots crawl your site.

Before you do any type of search engine marketing(SEM), you have to understand your target audience and know the search terms are being used. Once you know the search terms being used most often, these can be included in the content of your website as keywords and/or keyword phrases.

Your keywords and keyword phrases will also be used if you plan to promote your site with pay per click advertising. Google has a keyword tool in which new keyword discovery can be utilized as well.